Storyteller. Communication Expert. Audiophile. Writer.

When I switched my major to Journalism and Public Relations in my first semester of college, I realized the importance of good storytelling. From writing stories and newscasts to conducting interviews and research, it became imperative to understand how to communicate information effectively to the public. This discovery extended into my graduate studies when I worked with various small businesses and nonprofits on their branding and strategic communication. Whether in journalism, public relations, or marketing, understanding how to tell a story can improve communications with your core audience, leading to more engagement and success while attracting new customers.

Moving into a theory-based educational program for graduate school was challenging since I was primarily used to a practical-based program focusing on writing and digital media production. Soon, I realized how understanding Communication Theory and Research concepts strengthens your work's quality. The two sides are not opposed; instead, they work together. Theories such as Diffusion of Innovations and Walter Fisher's Narrative Paradigm can drastically improve your overall approach, while research methods give factual evidence to craft your communications strategy. Professionals should always have one hand in the academic field, as the theories and research taught at colleges and universities can lay the groundwork for the future of our industry.

I joined the Public Relations Student Society of America as Edinboro's Chapter President when I entered the graduate program. As I worked with different organizations and the Northwest Pennsylvania chapter of PRSA, I found a deeper understanding of ethics within the Communication field, expanding upon the Journalism Ethics class I took during my first year of college. An ethical approach to PR and marketing leads to success and a sustainable strategy that can improve the longevity of an organization, the success of its employees, and the lives of the public. I will always follow the PRSA Code of Ethics in all professional practices.

During my final semester of graduate school, I took a class on Diversity, Equity, & Inclusion (DEI) in the workplace and how organizations implement strategies to improve their environment. Discussions and research from the course alongside experience in different workplaces showed me how essential it is for DEI in every business and nonprofit. It leads to a healthier work environment, improved company culture, creativity, and widespread success. I will advocate for DEI strategies implemented within the workplace by using research and consulting to create a measurable action plan. I will also utilize resources from PRSA to hold my field to a higher standard and improve DEI standards and best practices across all industries.

Everyone has a drive to continue to explore and learn new things. That started with my grandfather, as he helped shape my love of art, music, and the New York Times. Listening to NPR and watching PBS on the weekends as a kid was enlightening, which extended into college. I knew quickly as a journalist, you had to cover every topic under the sun, requiring much research and information dissemination. I took it in stride and found that in graduate school, it became essential. Communication professionals work in every industry, and you must familiarize yourself with evolving trends, technologies, and breakthroughs to keep up. Continuing education helps with professional development that keeps your mind sharp for any challenge and personal growth as a human being, improving quality of life and self-worth. From getting new certifications and interviewing people to keeping up with the news and learning a new hobby, lifelong learning leads to happiness and fulfillment in every area of life.